Client Overview
SportExcel is Malaysia’s leading non-profit foundation for junior sports development. For over 30 years, it has played a key role in shaping the junior golf scene by organizing structured tournaments across the country. These events serve as a platform for discovering and nurturing young talent while promoting fair competition and growth in the sport.
As participation increased, SportExcel recognized the need to improve how its tournaments were managed. To support its growing programme and enhance the experience for players and organizers, SportExcel partnered with CLL Systems to implement a digital solution.
The Challenges
SportExcel recognized the need to modernize with a scalable platform that could elevate the tournament experience, improve efficiency, and align with evolving stakeholder expectations.
Some of the challenges they faced was:
- Time-consuming registration and check-in
- Lack of real-time scoring and result updates
- Difficulty tracking player data across events
- Limited coordination between organizers and on-ground staff
- Growing expectations from players’ families for real-time visibility—many of whom had experienced similar digital platforms at international tournaments
SportExcel entrusted CLL Systems to lead the digital transformation—recognizing the strength of a platform already proven in several local and international tournaments.
The Solution
CLL Systems introduced the Golf Management System (GMS), a tailored platform designed to streamline both golf course operations and tournament management.
Key features include:
- Online registration and payment: Fast, secure, and paperless
- Live scoring and real-time leaderboards: Improved transparency and engagement
- Flexible tee-time scheduling: Suitable for multiple competition formats
- 18-hole course layout management: Allows for editing and managing layout information, thus ensuring accurate setup and customization
- Digital check-in and player verification: Faster and more efficient on-site processes
- Player and membership tracking: Centralized and easy to manage
Impact & Outcomes
The implementation of GMS led to several impactful outcomes aligned with the client’s mission:
- 80% reduction in manual processes and paperwork
- 60% faster registration and check-in
- Better experience for players, parents, and organizers
- More accountability in scoring with our function-rich scoring method
- Smoother coordination between all event stakeholders
- Scalability for larger or multi-day tournaments
- Improved talent tracking through centralized performance data
Looking Ahead
SportExcel’s adoption of the Golf Management System (GMS) marks a pivotal move in modernizing operations while staying true to its mission of youth empowerment. The system enhances tournament efficiency, participant engagement, and long-term talent development through valuable insights.
Given its success in junior golf, SportExcel is now exploring the possibility of extending the GMS platform to other sports under its programme—such as tennis, squash, swimming, and track sports like athletics, BMX, and roller skating. Its modular design offers flexibility for broader application, supporting SportExcel’s broader vision of building a unified digital ecosystem for youth sports in Malaysia.
